How to choose a garden rose
Bloom, texture, fragrance and recommended uses for every project.
Flower Journal
Varieties, seasonal campaigns and craftsmanship.
A space to help professionals buy, store and work with each flower more effectively.
How to plan a seasonal campaign without losing freshness
Tips for anticipating volumes, colours and delivery dates.
Filler flowers that transform a design
Gypsophila, carnation, alstroemeria, hydrangea and foliage, all with a clear purpose.
Cut flower wholesaler: orders, invoices and professional account
Your relationship with a distributor doesn’t end when you choose your flowers. Orders, invoices and your account are part of everyday work on the Agoraflor professional portal.
How to manage your purchases with a flower wholesaler
Professional purchasing doesn’t end when you select your flowers. Find out how Agoraflor’s platform is organised so you can browse product categories, check orders and invoices, and manage your account.
Flower supplier for florists: what to clarify beforehand
Before opening a professional account, it’s worth distinguishing between supply needs, commercial questions and purchase management. Here are some points you can prepare.
Wholesale cut flowers: from arrangements to buying by category
Plan your purchases around the arrangements you need to prepare. Roses, carnations, mixed flowers and foliage are the categories in Agoraflor’s professional catalogue.
Wholesale flowers: a guide for professionals before their first purchase
A guide for florists, decorators and event businesses looking to explore Agoraflor’s professional range and find out what to check before requesting access to the B2B portal.
Colombian carnations: what they are and what makes them stand out
Colombian carnations are highly valued for their quality, variety and attractive appearance in floristry. Find out what makes them special and how to make the most of them.
Baby’s breath: what it is and how to use it in bouquets and decorations
Baby’s breath is a much-loved flower, appreciated for its airy look and versatility in floral arrangements. Find out what makes it special and how to make the most of it in bouquets, table arrangements and decorations.
Ecuadorian roses: what makes them special and how to choose them
Ecuadorian roses are known for their long stems, large buds and vivid colours. We’ll tell you what sets them apart, what to look for when buying them and how to care for them so they last longer.
Choosing flowers for florists means considering the variety, the appearance of each flower and the role it will play in an arrangement. Agoraflor’s journal brings together content on varieties, seasonal campaigns and the florist’s craft for professionals: from the characteristics of roses and carnations to the use of filler flowers. Reading and purchasing take place in separate areas: the articles are public, while the catalogue is for trade customers with access.
Roses: origin, opening and presence
A rose’s origin and characteristics provide information to help assess how it can be used. The stem, bud size and how the flower opens are among the aspects covered in the article on Ecuadorian roses. It explains what distinguishes roses from this origin and why not all roses are the same.
The journal also looks at choosing a Garden rose based on how it opens, its texture, fragrance and uses. These are two different approaches: one focuses on origin, while the other explores the flower’s qualities for each project.
Carnations: distinguishing origin and variety
A commercial name does not always identify a botanical variety. The article on Colombian carnations clarifies this distinction: the name refers to where they are grown. It covers their uniformity, appearance and availability at different times of the year, without presenting this description as confirmation that they are in stock in the catalogue.
Filler flowers and arrangements
Focal flowers are not the only ones that define an arrangement. Gypsophila adds volume, light and movement with its small flowers clustered along fine branches. The guide to gypsophila in bouquets and decoration explores its role as a filler flower and its uses in arrangements.
Carnations, alstroemerias, hydrangeas and foliage are also among the journal’s sources of inspiration. This approach focuses on supporting flowers as well as choosing the main flower.
From the florist’s craft to professional purchasing
Agoraflor imports and distributes flowers for professionals. Its portal organises purchasing by category: roses, carnations, assorted flowers and foliage. To apply for an account, you need to provide tax details and show that your business is connected to the trade; each application is reviewed. The access steps are detailed in I want to buy.